Adventures in White Evangelical College Advertising

Here’s another installment of the ever-popular “take a picture with a white college student and a random cute black kid and turn it into an advertisement” genre.

campus life sep 1973 page 74

I wrote about a similar ad before. This one is from 1973. Part of what makes this noxious is that it’s a moment when black students were still controversial on Christian college campuses. But adorable black children used for advertisements to recruit more white students? I guess that sounded like a winning formula.

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