Adventures in White Evangelical College Advertising

Here’s another installment of the ever-popular “take a picture with a white college student and a random cute black kid and turn it into an advertisement” genre.

campus life sep 1973 page 74

I wrote about a similar ad before. This one is from 1973. Part of what makes this noxious is that it’s a moment when black students were still controversial on Christian college campuses. But adorable black children used for advertisements to recruit more white students? I guess that sounded like a winning formula.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s